INTRODUCINGÂ THE 2% COLLECTIVE.
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The 2% Collective is an NYU Tisch Faculty–backed program for actors who want to dominate the digital marketplace and become undeniable to casting, reps, and producers.
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We work with actors at every stage (breaking in, leveling up, or amplifying what's already working). If the industry isn't calling you in at the level you deserve, your positioning needs work. That's true whether you have zero credits or twenty.
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We work with actors worldwide: 🇺🇸 🇨🇦 🇬🇧 🇪🇺 🇯🇵 etc.
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Inside, we work with actors to align the 3 levers that actually get you hired:
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🎯 Marketability (your Entry Points + positioning)
🎥 Media (cinematic headshots + footage that convert)
📲 Actor's Virtual Storefront™ (your Actors Access, IMDBPro etc)Â
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You'll work directly with Jen and her team.
Get 24/7 access to the custom-built 2% GPT suite.
Powered by the EXACT strategies and frameworks that have helped 500+ actors book and generate over $3 Million in client revenue.Â
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This isn’t theory. It’s execution.
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📊 Industry Average vs. The 2% Collective
We don’t “speed things up.”
We collapse the booking timeline by 90%.
Because success isn’t about talent or luck.
It’s about data, velocity, and precision.
⏳ The Industry Timeline (Co-Star and Above)
Average actor: 20–30 auditions to book 1 Co-Star+
Average frequency: 1–2 auditions/month (on a good streak)
Reality check: 1.5–3 years for a single booking
Translation: hundreds of self-tapes, thousands of hours…for one credit
🚀 The 2% Collective Timeline
85% of clients book a Co-Star or above within 6 months (those bookings then compound)Â
Most do it in 3–5 auditions, not 30
That’s not luck.
That’s engineered precision.Â
THE MARKET IS ALWAYS RIGHT.
 If you’re not booking, it’s not because you’re not talented.
“From our work together, I was able to secure an audition and book a SERIES REGULAR role on an HBO MAX series which ran for 2 seasons, all without any network credits.” - Delante Desouza
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READY TO APPLY TO JOIN THE 2% COLLECTIVE?
WELCOME TO THE 2% COLLECTIVE
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Below is a breakdown of what’s included in our programs
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Our high touch programs start at $5500 for the 90 Day Optimizer
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Note: The cost of headshots and cinematic media are NOT
included in the price of our programs.
We offer financing in conjunction with Affirm or Klarna should you need.
Every offer is powered by the 2% Signature System™ — the exact system that's helped 500+ actors get called in and booked, secure aligned representation, and build momentum that actually lasts.
Whether you're ready to collapse time, refine your strategy, or go all-in on long-term dominance...there's a level built for your next move.
Pick yours. 👇
BECOME UNDENIABLE TO CASTING, REPS AND PRODUCERS
2% Collective Membership: $47/Mo (Cancel Anytime.)
The entire 2% ecosystem. Self-guided. Cancel anytime.
Get complete access to the same system responsible for $3M+ in booked work — including Jen's proprietary 2% GPT Suite, all strategic frameworks, market-specific tools, dozens of hours of on-demand training, and hundreds of hours of mentoring call replays and self-tape labs.
The 2% GPT Suite alone covers everything: Entry Point refinement, headshot prep, scene creation, bios, audition prep, industry outreach, and strategic decision-making — available 24/7.
This tier is built for two kinds of actors: those who want to understand how the 2% system actually works before committing to a higher level, and those who simply prefer to work independently at their own pace.
No live coaching. No personalized support. No contracts. No pressure.
Stay a month. Stay longer. Cancel anytime.
THE 90 DAY OPTIMIZER
$5500
1. Precision 2% Roadmap A personalized, data-driven strategy that identifies your most bookable Entry Points — so you know exactly where you fit, how to show up, and what casting wants from you right now. Whether you're building from scratch or we are upleveling/amplifying what's already working, we meet you exactly where you are.
2. Marketing & Media Overhaul A complete upgrade or full rebuild of your headshots, reels, clips, and virtual storefronts — engineered to increase visibility, generate more auditions, and attract reps who immediately understand your value.
No major credits? No competitive materials? We surgically craft cinematic footage with our 2% scene creation vendors — indistinguishable from Netflix, HBO, and studio-level work.
Already have credits? We sharpen and reposition what you have — and potentially add to it — so the industry sees your next level immediately.
3. The 2% GPT Suite 24/7 access to Jen's proprietary AI tools — infused with her frameworks, voice, and strategy. Covering headshot prep, scene creation, audition prep, CD workshops, rep meeting readiness, and strategic outreach. Built to save you time and help you compete like the actor who books.
4. Elite Coaching 90 days of high-touch mentorship with Jen and the 2% team — including 1:1 support inside group coaching calls, built-in accountability, and expert guidance to keep you implementing, refining, and moving forward.
THE OPTIMIZER PLUS
$7500
Everything in the 90-Day Optimizer, plus:
1. Momentum Extension 30 additional days of targeted execution to solidify traction, reinforce visibility, and turn strategy into measurable results.
2. Representation Repositioning Reframe and repackage your brand to reignite existing rep relationships — or attract new, aligned reps who see your value instantly.
3. Strategic Casting Outreach A personalized outreach plan to get you in front of the right casting offices — built around your Entry Points, brand, and current industry demand.
THE 6 MONTH ALL-IN PROGRAM
$10K
Everything in the Optimizer Plus — plus lifetime access to the entire 2% ecosystem.
Lifetime Access All 2% mentoring calls, the full 2% Portal, and Jen's proprietary GPT Suite — your 24/7 AI support system for marketing, strategy, rep outreach, and booking momentum. Yours forever.
Elite Coaching Six months of hands-on strategic execution with Jen and the 2% team — targeted 1:1 feedback inside group calls, expert implementation support, and accountability built for results.
Self-Tape Labs Bi-monthly professional feedback on your audition tapes from 2% Mentor and Activated Actor™ creator Natalie Roy — so every submission is sharp, intentional, and undeniably castable.
Sustained Success Strategy A long-term positioning plan built to keep you booking consistently, maintain rep alignment, and stay visible as the industry evolves.
THE 90 DAY OPTIMIZER
Investment: $5500
(Financing available through Affirm or Klarna)
A complete transformation of your career path in 90 days.
The 90-Day Optimizer is a high-impact career accelerator designed to take serious actors from stalled to booking with data-driven precision and a system that actually works.
Here’s what awaits you as a member of The 90-Day Optimizer:
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1. Precision 2% Roadmap Strategy
You'll start with a custom-built 2% Roadmap — a data-backed diagnostic that identifies your most current Entry Points and market positioning right now. Whether you're breaking in, leveling up from Co-Star to Guest Star, or already working and ready to amplify — we meet you where you are.Â
2. Complete Marketing & Media Optimization
We upgrade or completely overhaul your headshots, reels, clips, bio, and virtual storefront so your online presence gives the industry the evidence it needs to say yes.
The result is a fully optimized, high-converting virtual storefront designed to increase visibility, get you called in more consistently, and makes your value immediately clear to casting and reps.
No major credits? No competitive materials? We surgically craft cinematic footage with our 2% scene creation vendors — indistinguishable from Netflix, HBO, and studio-level work.
Already have credits and materials? We sharpen and reposition what you have — and potentially add to it — so the industry sees your next level immediately.
3. Unmatched Coaching & Support from Top Industry Mentors
You’ll receive 90 days of elite coaching, plus 8 weekly group Zoom coaching calls with the best mentors in the business:
- Jen Rudolph - Business, marketing, and strategyÂ
- Natalie Roy - Mindset, energy signature and audition mastery
- Amanda Brooke Lerner - Headshot prep, visual storyboards, wardrobe prep, Actors Access and biosÂ
- Carol Todd - Media prep, scene / script editing notes, scene clip naming, Gmail signature
On top of this, you’ll be paired with dedicated 2% Accountability Coach, Marco Antonio Cunha, who will keep you on track and fully supported every step of the way.
4. Flexible, High-Impact Coaching That Works for You
You’ll have access to up to 80 hours/month of live coaching, but the system is designed for efficiency. Even if you can't attend live, you'll still get implementation plans, exact instructions, and on-demand replays so nothing slows you down.
5. The 2% GPT Suite
24/7 access to Jen’s proprietary AI tools—infused with her brain, frameworks, and strategy. These intelligent assistants support you with:
✔️ Headshot prep
✔️ Scene creation prepÂ
✔️ Audition prep
✔️ CD workshops + rep meeting readiness
✔️ Strategic email writing and more
Built to save you time and help you compete like the actor who books
On day 90 you will be ready to re-introduce yourself to the industry as the next version of yourself.Â
READY TO CHAT? REACH OUT
THE OPTIMIZER PLUS
(4 MONTH PROGRAM)
Investment: $7500
(Financing available through Affirm or Klarna)
This isn’t just momentum—it’s sustained positioning.
The Optimizer Plus includes everything in the 90-Day Optimizer
plus an additional month of execution support to solidify your strategy, upgrade your outreach, and convert your visibility into measurable career results.
 Everything included in the 90 Day Optimizer (see above):
1. Representation StrategyÂ
Use your new positioning to reignite interest from current reps—or attract aligned new ones with confidence and clarity. This isn’t about getting signed. It’s about becoming undeniable.
2. Casting Director Outreach SystemÂ
We build a customized strategy to get you in front of the right CDs—plus hand-selected sides from Jen to help you stand out in workshops and meetings.Â
This is how you stay positioned.
No guesswork. Just strategic execution.
THEÂ 6Â MONTH ALL-IN PROGRAM
Investment: $10K
(Financing available through Affirm or Klarna)
This is the full buildout of your long-term booking engine.
The 6-Month All-In Program is for actors who want full-market dominance — not just momentum.
And once you're in, you're in for life.
Lifetime access to every mentoring call, the full 2% Portal, and Jen's proprietary GPT Suite — forever. Not just for six months. Forever.
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1. Six Full Months of Elite Strategy and Execution
Work directly with Jen and the 2% team through expert-led Zoom coaching, strategic mentorship, and personalized implementation — plus ongoing accountability with your dedicated 2% Accountability Coach.
2. Bi-Monthly Self-Tape Labs with 2% Mentor / Activated Actor™ Creator Natalie Roy
Personalized self tape reviews from 2% Mentor and Activated Actor™ creator Natalie Roy — so your self tapes are sharp, intentional, and undeniable.
3. Rep Positioning Strategy
Reignite your current reps or attract new, aligned ones — using your upgraded materials, clips, and strategic clarity.
4. Casting Director Outreach System
A customized strategy to get you in front of the right CDs — plus hand-selected sides from Jen to help you stand out in workshops and meetings.
5. 80 Hours/Month of Live, High-Level Coaching
20 hours/week of high-level coaching built to flex with your life — so you stay in strategic motion no matter your schedule.
This is your infrastructure for long-term industry success and it's yours for life.
READY TO CHAT? REACH OUT