WE ARE IN A HIGH STAKES ATTENTION ECONOMY.

Competition is tighter. Visibility is harder.

TALENT ALONE ISN'T ENOUGH. YOU'RE READY TO MERGE CRAFT WITH STRATEGY THAT MAKES YOU THE UNDENIABLE "YES."

IS THIS YOU?

You treat your career like a business and you're ready to invest accordingly.
You’re done spinning. You want to collapse years or trial and error into one smart system.
You want direct, high level execution support from Jen and her 2% team - not passive coaching.

IF SO, YOU ARE INVITED TO JOIN THE 2% COLLECTIVE

INTRODUCING THE 2% COLLECTIVE.

Ready to work directly with Jen and her team
and get 24/7 access to her custom-built 2% GPT suite,
powered by the EXACT strategies and frameworks that have helped 500+ actors book?

This isn’t theory. It’s execution.
And it’s built for actors who want to move fast, get visible, and stay booked.

For the past six years,

I’ve built a results-driven business that’s helped over 500 actors worldwide break into the top 2%—the ones who get called in and booked consistently, fast.

And the numbers? UNDENIABLE.

82% of our clients book Co-Stars or higher within six months.

85% of our clients sign with strong reps after applying the 2% Signature System™.

Some were new to the game.

Some were stalled at the Co-Star level and we elevated them to Guest Star and above—fast.

Some were stuck in multi-year dry spells.

The common thread?
They stopped guessing.
They implemented a system built for visibility, speed, and staying booked.

The 2% system works—because it’s built for actors who refuse to wait to be chosen.

How have I been able to do this?

In 2019, I made the decision to close my 10 year old brick and mortar and move into the online space. I have invested over $500,000 into top tier business coaching, personal development and quickly learned that our industry runs on the same immutable laws of business that every business runs on.

From here, I was able to map out an EXACT system that allows actors to discover “what to sell, who to sell to and how to get people to buy what they’re selling regardless of their age, stage or location.”

THAT IS WHERE THE

The 2% Signature System™

COMES IN.

THE MARKET IS ALWAYS RIGHT.

If you’re not booking, it’s not because you’re not talented.

It’s because the industry doesn’t have the clarity, certainty, and confidence it needs to say yes—yet.

“From our work together, I was able to secure an audition and book a SERIES REGULAR role on a MAX series which ran for 2 seasons, all without any network credits.” - Delante Desouza

I got the opportunity to work with Jen for a few months and during that time we went over my mindset, my identity & relevance in the market, creating the perfect pitch & packaging and how I was the solution in the market that casting directors wanted to buy.

Since working with Jen, we honed in on my type with laser focus, revamped my website and other branding to be super-specific in what I was offering and began to operate from the mindset of a seasoned professional in the industry, even though I didn't have a singe major network credit to my name.

I'm so grateful to Jen and the 2% Signature System™ for what it's taught me and that I can no use throughout the rest of my career. Three months ago, I got the opportunity to work with Jen in her 2% Program.

There are five steps that make up the 2% Signature System™.

When executed with precision, these steps consistently get actors,
whether stuck, new, or returning, auditioning and booking within six months.

It’s not magic.
It’s just strategy that works.
Every time.

MINDSET MASTERY

Think like a CEO. Move like a business.
Learn the non-negotiable mindset and immutable business principles that top-booking actors use to stay visible, in-demand, and in control.

IDENTITY AND RELEVANCE

We analyze key data points to identify:

Your current entry points aka the types of characters you will actually book (your current "lowest hanging fruit")
Where you're relevant - based on market, Entry Points and momentum
Your unique energetic signature - what makes you "category of one"
What makes you "fly off the shelves" with the industry
How to move from your current tier to the next using our Throughline Amplification Process™ (Ex: Co-Star → Guest Star)

PERFECT PITCH AND PACKAGING

Upgrade your headshots, media, and positioning
to align with your Entry Points and Throughline—
so every asset works together to make you the obvious choice.

MEET THE BUYERS

Build a precision outreach strategy
that gets you in front of the right casting offices
via workshops, submissions, and direct contact
once your marketing is fully dialed in and optimized.

This is where visibility becomes inevitable.

AGENT AND MANAGER ACQUISITION AND MASTERY

Craft a high-impact outreach strategy to land aligned, high-level reps or deepen relationships with your current team to ensure they pitch you first and often.

No chasing. No hoping. Just leverage.

IT IS TIME TO GO ALL IN AND CLAIM YOUR PLACE IN THE 2%.

READY TO GET STARTED?

REACH OUT NOW

WELCOME TO THE 2% COLLECTIVE

Below is a breakdown of what’s included in our programs

Our programs start at $5500 for the 90 Day Optimizer

Note: The cost of headshots, media etc are NOT included in the price of our programs.

We offer financing in conjunction with Affirm or Klarna should you need.

Whether you're ready to collapse time, refine your strategy, or scale with long-term support, you're in the right place.

Every offer below is powered by the 2% Signature System™, built to help you:

✅ Get called in and booked
✅ Secure aligned representation
✅ Build momentum that actually lasts

Here's how we do it: Choose the level that matches your next move.

Below is a breakdown of each program:

THE 90 DAY OPTIMIZER

$5500

1. Precision 2% Roadmap

A personalized, data-driven strategy that identifies your most bookable Entry Points so you know exactly where you fit, how to show up, and what casting actually wants from you right now.

2. Marketing & Media Overhaul

A total overhaul of your headshots, media, and brand—engineered to boost visibility, increase auditions, and attract reps who actually get your value.

3. NEW: The 2% GPT Suite

24/7 access to Jen’s proprietary AI tools—infused with her brain, frameworks, and strategy. These intelligent assistants support you with:
✔️ Headshot prep
✔️ Scene creation prep
✔️ Audition prep
✔️ CD workshops + rep meeting readiness
✔️ Strategic email writing and more
Built to save you time and help you compete like the actor who books.

4. Elite Coaching
90 days of high-touch mentorship with Jen and the 2% team—including 1:1 support inside group coaching calls, built in accountability, and expert support to help you implement, refine, and stay in forward motion.

THE OPTIMIZER PLUS

$7500

1. Momentum Extension

Everything inside the 90-Day Optimizer—plus 30 extra days of targeted execution to solidify traction, reinforce visibility, and turn strategy into results.

2. Representation Repositioning

Reframe and repackage your brand to either reignite existing rep relationships or attract new, aligned reps who see the value instantly.

3. Strategic Casting Outreach

A personalized outreach plan to get you in front of the right casting offices based on your Entry Points, brand, and current industry demand.

THE 6 MONTH ALL-IN PROGRAM

$10K

Lifetime Access

✔️ All 2% mentoring calls
✔️ The full 2% Portal
✔️ Jen’s proprietary 2% GPT Suite—your 24/7 AI support system for marketing, strategy, rep outreach, and booking momentum

Elite Coaching
Six months of hands-on strategic execution with Jen and the 2% team—featuring targeted 1:1 feedback inside group calls, expert implementation support, and accountability built for results.

Self-Tape Labs

Bi-monthly, professional feedback on your audition tapes from 2% Mentor + Activated Actor™ Creator Natalie Roy so every performance is sharp, intentional, and undeniably castable.

Sustained Success Strategy

We build your long-term positioning plan designed to help you book consistently, maintain rep alignment, and stay visible as the industry evolves.

THE 90 DAY OPTIMIZER

Investment: $5500

(Financing available through Affirm or Klarna)

Imagine a complete transformation of your career path in 90 days.

The 90-Day Optimizer is a high-impact career accelerator designed to take serious actors from stalled to booking with data-driven precision and a system that actually works.

Here’s what awaits you as a member of The 90-Day Optimizer:

1. Precision 2% Roadmap Strategy

You’ll start with a custom-built 2% Roadmap—a data-backed diagnostic that identifies your most castable roles and market positioning right now. Whether you’re a Newbie, Co-Star, or climbing to Guest Star, we target your Entry Points and build around them.

2. Complete Marketing & Media Optimization

We overhaul your headshots, media, bio, and online presence to align with exactly what casting wants. The result? A fully optimized, high-converting media package that gets you called in.

3. Unmatched Coaching & Support from Top Industry Mentors

You’ll receive 90 days of elite coaching, plus 8 weekly group Zoom coaching calls with the best mentors in the business:

Jen Rudolph - Business, marketing, and strategy
Natalie Roy - Mindset, energy signature and audition mastery
Amanda Brooke Lerner - Headshot prep, visual storyboards, wardrobe prep, Actors Access and bios
Carol Todd - Media prep, scene / script editing notes, scene clip naming, Gmail signature

On top of this, you’ll be paired with a dedicated 2% Accountability Coach—Marco Antonio Cunha or Jessie Zarrelli—who will keep you on track and fully supported every step of the way.

4. Flexible, High-Impact Coaching That Works for You

You’ll have access to up to 80 hours/month of live coaching, but the system is designed for efficiency. Even if you can't attend live, you'll still get implementation plans, exact instructions, and on-demand replays so nothing slows you down.

5. NEW: The 2% GPT Suite

On day 90 you will be ready to re-introduce yourself to the industry as the next version of yourself.

REACH OUT FOR DETAILS ON HOW TO JOIN THE 90 DAY OPTIMIZER

THE OPTIMIZER PLUS

(4 MONTH PROGRAM)

Investment: $7500

(Financing available through Affirm or Klarna)

This isn’t just momentum—it’s sustained positioning.

The Optimizer Plus includes everything in the 90-Day Optimizer
plus an additional month of execution support to solidify your strategy, upgrade your outreach, and convert your visibility into measurable career results.

Here’s what awaits you as a member of the Optimizer Plus:

Everything included in the 90 Day Optimizer (see above)

Here’s what the additional month of support looks like:

1. Representation Strategy

Use your new positioning to reignite interest from current reps—or attract aligned new ones with confidence and clarity. This isn’t about getting signed. It’s about becoming undeniable.

2. Casting Director Outreach System

We build a customized strategy to get you in front of the right CDs—plus hand-selected sides from Jen to help you stand out in workshops and meetings.

3. NEW: The 2% GPT Suite

Need more time? Extend your momentum for up to 2 additional months.

This is how you stay positioned—even in a slow market.
No guesswork. Just strategic execution.

REACH OUT FOR DETAILS ON HOW TO JOIN THE OPTIMIZER PLUS

THE 6 MONTH ALL-IN PROGRAM

Investment: $10K

(Financing available through Affirm or Klarna)

This is the full buildout of your long-term booking engine.

The 6-Month All-In Program is for actors who want full-market dominance—not just momentum.
And once you're in?
You’re in for life—with lifetime access to all mentoring calls, the 2% Portal, and Jen’s proprietary GPT Suite.

As a member of the 6-Month All-In Program, you’ll continue to receive:

1. Six Full Months of Elite Strategy and Execution

You’ll continue working directly with Jen and the 2% team through expert-led Zoom coaching, strategic mentorship, and personalized implementation—plus ongoing accountability with your dedicated 2% Accountability Coach.

2. Bi-Monthly Self-Tape Labs with 2% Mentor / Activated Actor™ Creator Natalie Roy

Receive personalized tape reviews from 2% Mentor + Activated Actor™ Creator Natalie Roy—so every submission is sharp, castable, and on-brand.

3. Rep Positioning Strategy

Reignite your current reps or attract new, aligned ones—using your upgraded marketing materials, clips, and strategic clarity.

4. Casting Director Outreach System

We build a customized strategy to get you in front of the right CDs—plus hand-selected sides from Jen to help you stand out in workshops and meetings.

5. 80 Hours/Month of Live, High-Level Coaching

With access to 20 hours/week of live coaching, this program is built to flex with your life—while keeping you in strategic motion, no matter your schedule.

3. NEW: The 2% GPT Suite

The 6-Month All-In Program is your infrastructure for long-term industry success.

REACH OUT FOR DETAILS ON HOW TO JOIN THE 6 MONTH

WE ARE IN A HIGH STAKES ATTENTION ECONOMY.

Competition is tighter. Visibility is harder.

TALENT ALONE ISN'T ENOUGH. YOU'RE READY TO MERGE CRAFT WITH STRATEGY THAT MAKES YOU THE UNDENIABLE "YES."

IS THIS YOU?

You treat your career like a business and you're ready to invest accordingly.

You’re done spinning. You want to collapse years or trial and error into one smart system.

You want direct, high level execution support from Jen and her 2% team - not passive coaching.

IF SO, YOU ARE INVITED TO JOIN THE 2% COLLECTIVE

INTRODUCING THE 2% COLLECTIVE.

Ready to work directly with Jen and her team and get 24/7 access to her custom-built 2% GPT suite, powered by the EXACT strategies and frameworks that have helped 500+ actors book?

This isn’t theory. It’s execution. And it’s built for actors who want to move fast, get visible, and stay booked.

For the past six years,

I’ve built a results-driven business that’s helped over 500 actors worldwide break into the top 2%—the ones who get called in and booked consistently, fast.

And the numbers? UNDENIABLE.

82% of our clients book Co-Stars or higher within six months.

85% of our clients sign with strong reps after applying the 2% Signature System™.

Some were new to the game.

Some were stalled at the Co-Star level and we elevated them to Guest Star and above—fast.

Some were stuck in multi-year dry spells.

The common thread? They stopped guessing. They implemented a system built for visibility, speed, and staying booked.

The 2% system works—because it’s built for actors who refuse to wait to be chosen.

How have I been able to do this?

In 2019, I made the decision to close my 10 year old brick and mortar and move into the online space. I have invested over $500,000 into top tier business coaching, personal development and quickly learned that our industry runs on the same immutable laws of business that every business runs on.

From here, I was able to map out an EXACT system that allows actors to discover “what to sell, who to sell to and how to get people to buy what they’re selling regardless of their age, stage or location.”

THAT IS WHERE THE

The 2% Signature System™

COMES IN.

THE MARKET IS ALWAYS RIGHT.

If you’re not booking, it’s not because you’re not talented.

It’s because the industry doesn’t have the clarity, certainty, and confidence it needs to say yes—yet.

“From our work together, I was able to secure an audition and book a SERIES REGULAR role on a MAX series which ran for 2 seasons, all without any network credits.” - Delante Desouza

There are five steps that make up the 2% Signature System™.

When executed with precision, these steps consistently get actors, whether stuck, new, or returning, auditioning and booking within six months.

It’s not magic. It’s just strategy that works. Every time.

MINDSET MASTERY

Think like a CEO. Move like a business. Learn the non-negotiable mindset and immutable business principles that top-booking actors use to stay visible, in-demand, and in control.

IDENTITY AND RELEVANCE

We analyze key data points to identify:

Your current entry points aka the types of characters you will actually book (your current "lowest hanging fruit")

Where you're relevant - based on market, Entry Points and momentum

Your unique energetic signature - what makes you "category of one"

What makes you "fly off the shelves" with the industry

How to move from your current tier to the next using our Throughline Amplification Process™ (Ex: Co-Star → Guest Star)

PERFECT PITCH AND PACKAGING

Upgrade your headshots, media, and positioning to align with your Entry Points and Throughline— so every asset works together to make you the obvious choice.

MEET THE BUYERS

Build a precision outreach strategy that gets you in front of the right casting offices via workshops, submissions, and direct contact once your marketing is fully dialed in and optimized.

This is where visibility becomes inevitable.

AGENT AND MANAGER ACQUISITION AND MASTERY

Craft a high-impact outreach strategy to land aligned, high-level reps or deepen relationships with your current team to ensure they pitch you first and often.

No chasing. No hoping. Just leverage.

IT IS TIME TO GO ALL IN AND CLAIM YOUR PLACE IN THE 2%.

READY TO GET STARTED?

WELCOME TO THE 2% COLLECTIVE

Below is a breakdown of what’s included in our programs

Our programs start at $5500 for the 90 Day Optimizer

Note: The cost of headshots, media etc are NOT included in the price of our programs.

We offer financing in conjunction with Affirm or Klarna should you need.

Whether you're ready to collapse time, refine your strategy, or scale with long-term support, you're in the right place.

Every offer below is powered by the 2% Signature System™, built to help you:

✅ Get called in and booked ✅ Secure aligned representation ✅ Build momentum that actually lasts

Here's how we do it: Choose the level that matches your next move.

Below is a breakdown of each program:

THE 90 DAY OPTIMIZER

$5500

THE OPTIMIZER PLUS

$7500

THE 6 MONTH ALL-IN PROGRAM

$10K

THE 90 DAY OPTIMIZER

Investment: $5500

Imagine a complete transformation of your career path in 90 days.

The 90-Day Optimizer is a high-impact career accelerator designed to take serious actors from stalled to booking with data-driven precision and a system that actually works.

Here’s what awaits you as a member of The 90-Day Optimizer:

1. Precision 2% Roadmap Strategy

4. Flexible, High-Impact Coaching That Works for You

THE OPTIMIZER PLUS

(4 MONTH PROGRAM)

Investment: $7500

This isn’t just momentum—it’s sustained positioning.

Ready to work directly with Jen and her team
and get 24/7 access to her custom-built 2% GPT suite,
powered by the EXACT strategies and frameworks that have helped 500+ actors book?

This isn’t theory. It’s execution.
And it’s built for actors who want to move fast, get visible, and stay booked.

The common thread?
They stopped guessing.
They implemented a system built for visibility, speed, and staying booked.

When executed with precision, these steps consistently get actors,
whether stuck, new, or returning, auditioning and booking within six months.

It’s not magic.
It’s just strategy that works.
Every time.

Think like a CEO. Move like a business.
Learn the non-negotiable mindset and immutable business principles that top-booking actors use to stay visible, in-demand, and in control.

Upgrade your headshots, media, and positioning
to align with your Entry Points and Throughline—
so every asset works together to make you the obvious choice.

Build a precision outreach strategy
that gets you in front of the right casting offices
via workshops, submissions, and direct contact
once your marketing is fully dialed in and optimized.

✅ Get called in and booked
✅ Secure aligned representation
✅ Build momentum that actually lasts

The 6-Month All-In Program is for actors who want full-market dominance—not just momentum.
And once you're in?
You’re in for life—with lifetime access to all mentoring calls, the 2% Portal, and Jen’s proprietary GPT Suite.